The webmaster community knows that information worth money, every website in the world can be analyzed in terms of performance but what are the most important measurements? What is the perfect webmaster tool to get this information?
Ten years ago, those questions were hard to be answer since the internet development was in his first steps and today common tool as counter stats was hard to find over the internet especially if you were looking for free webmaster tools services.

Every website or blog can simply install a very short html code on the source code and get live statistic 24/7 about the activity that taking place on his website but the most important data is the amount of unique visitors that a certain website or blog have in a certain moment, this is number one information every webmaster should know about his site, it will allow the webmaster to understand the daily and monthly volume of visitors his website generate and according to this information, evaluate the earning potential of his website or blog.

The second important statistic that determine the quality of a site’s visitors is the visitors referrer which means where all those visitors coming from, in today’s market the highest visitors value come from Google but other search engine traffic considered to be high value as well and this is because search engine traffic considered to be the most targeted traffic for every subject.

It is simple logic stands behind this assumption, if a certain person search in Google or any other search engine, the keyword “webmaster tool” and the top 10 results in this search engine present exactly what this person looked for, the chances this searcher will buy or use the presented product, is very high.

These days, the internet offers many free webmaster tools but be aware to the fact that most of them give the service for free with limited functions option, if you want to enable all the web tool feature, there is a monthly fee waiting around the corner that usually moves between $10-$20 a month, obviously every webmaster will desire to get the most information on his website performance like the date and time of his visitors, the country of each visitor which is extremely important and other data like visitors screen resolution or what browser each visitor use to see your site.

All the information above helps each online marketer to target and characterize his own website visitors in order to produce the maximum value from the site activity, for example if your site visitors mostly come from Antarctica, you probably wouldn’t want to sell ice on your site.