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The reasons why Window Phone 7 will either succeed or fail

17 October 2010 | Posted by: Alex M | File Under: Technology | | 6 Comments

Windows phone 7

Microsoft gives its cellular OS a unique interface and the potential to get the required information quickly. Still, it might be a little late.

After months of anticipation, Microsoft announced, this week, the first ten Window Phone 7 devices to be launched in the US by November and in Europe by the end o October. The new cellular OS is heading for quite a few obstacles.

First and foremost, as much as the Window Phone 7 interface is pleasant and elegant, the number of applications it offers is a substantial disadvantage. Unlike the iPhone’s apps store that contains hundreds of thousands of applications, and the Android’s market that contains tens of thousands, Microsoft only offers 86 applications. This is the price the company is forced to pay for the (justified) decision to start from scratch an throw all the Windows Mobile apps to the trash.

But, it’s not just the applications store: Microsoft is late to the smartphones party. In 2007 when the iPhone overtook the cellular world by storm, it was still marketing Stylus devices. In 2009 when the Android began taking hold of the market, it launched the problematic Windows Mobile 6.5. Now it arrives with a young and unfamiliar platform without the copy-paste attribute and multi tasking. All it can do now is struggle for third place with RIM and Nokia, while it is still unclear if there’s room in the cellular world for third place.

But, Window Phone 7 has hope. There’s one thing you can’t disagree about regarding this OS: the unique interface based on tiles representing built in applications in the device and display notices on events and messages. Microsoft has put a lot of effort into allowing its users to get to their information fast. In a world where everyone is trying to mimic the iPhone, this is a refreshing change.

In addition, Microsoft has now dared dictate terms to manufacturers. Each windows phone device must hold up to strict criteria. Starting with the hardware buttons at the bottom of the device, the processors speed and ending with an examination of the user experience. Microsoft’s strict control promises that the user experience will be identical in all the devices and that each application developer can be certain that he won’t have to modify his application to each device. This might turn out to be the secret of its success.


  • Richard Smith said:

    Some good points made in the article. From what I can see so far MS have finally made a product that users might like but until shareholders take courage and dismiss Balmer and replace him with a forward thinking younger and generally more up to date model they are doomed to failure long term.

  • John said:

    There is no alternative but for Microsoft’s Windows Phone 7 to fail.

    While its interface may be pleasant and elegant, there are too many holes in the platform for it to work. Windows Phone 7 is missing features that its competition, Android and iPhone, have.

    Some of these are basic OS functions, such as Copy-Paste, which is used to move text. Lack of this basic ability will frustrate Windows Phone 7 users.

  • Sara Moore said:

    WP7 will be the biggest failure yet. I am a former employe representing a union of current and former Microsoft employees.

    Microsoft continues to hire Prison labor in Texas and Washington states to packages and assemble the Windows Phone 7 device. What is worse is they only pay the Prison inmates less than $.10 cents per hour for Microsoft labor. Microsoft for an entire decade has continued to hire Prison inmates to produce their products. The entire development project occurred in China and India with sweat shop labor at less than $.90 cents per hour!

    The windows phone 7 device was manufactured by prison labor and sweatshop workers making the phone worth nothing.

    We are writing due to the media blackout over our concerns. We have protested around Seattle, Redmond, San Jose and Kirkland areas.

    Microsoft should never get away with such ABUSE and disregard for human life.

    Their continued involvement and lobbying for more prison labor ensures large profit at the hands of inmates and sweatshops.

  • jehan said:

    copy paste will come on Q1 2011 via on air update.
    So that’s not the reason. Apple needs 3 years to implement copy paste,
    but it doesn’t stop them to sell iPhone.

  • Nil said:

    WP7 is going thrash iPhone and so called Android, they suck.

  • BCH said:

    This article alleges: “Unlike the iPhone’s apps store that contains hundreds of thousands of applications, and the Android’s market that contains tens of thousands, Microsoft only offers 86 applications.”

    This is false. There are many more than that already available in the Windows Phone Marketplace, and the phones are not even available yet, and the Marketplace is populating its inventory almost hourly leading up to and after launch in late October (Europe/Asia) and early November (USA). It is expected that 2000 apps will be available by the time the platform is available to consumers.

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