Invisalign facing a lawsuit by U.S.A dentists
Align Technology Inc. who stands behind the revolutionary orthodontic solution gets a class action law suit from dentist across America on a claim that they couldn’t make a return on their investment of taking courses and dedicated advanced programs, forced by Align Technology Inc. “It is thousands of dollars training fees” that never got back into the dentist pocket.
Another claim against Align Technology Inc. is the annual requirement that each doctor that collaborate and practice invisalign to his patients, is to sell at least 10 invisalign products a year in order to make money, it is very not comfortable demand from doctors to be asked and raise ethical question ad fraudulent activity, Stueve Siegel and his colleague Jason Hartley, both lawyers at law firm Hanson LLP, that they estimate 1000′s of dentist were decertified due to Align’s treatments.
Invisalign as a product gives a perfect solution for teeth alignment unlike less advanced dental techniques that require long term of “teeth Bracelet” that has a very not elegant look and feeling, but the distance between having a great dental product and mange it right with correct marketing strategy is far in this case.
Align Technology Inc. didn’t comment formally in this law suit case since it is still in process between the lawyers but the company had a press release where it says they have been sued, it is also clear that Align Technology Inc. lawyers division is going to “fight” hard for winning this law suit but the results are yet to come.
Many doctors that opened an account with Align Technology Inc. and didn’t meet the annual requirements of sells, had to face a deactivated account that in order to reopen it, they required to take more courses or seminars that carry more expenses at the doctors side and until this case will be solved at the court of law, all the dentist involve will have to wait for the court decision.