Many hotels are looking for the faceless people who are evaluating them.
Many hotels are serious about people’s perception of them have started looking for the unknown people who evaluate the quality of their services on common websites such as Trip-Advisor.com or Yelp.

The hotels are looking to say thanks to people who write good stuff about the by sending them presents or giving them discount cards. When you give them low marks for their services, then they will contact you to make a protest or simply ban you for staying in their hotels in future.

John Baird, a hotel expert in Jacksonville, Fla says hotels are using the names of a guest and where and when they stayed at their hotel to find out more information about their visitors. When they find the desired information, they add the visitor’s choices such as type of rooms or newspapers they like to read, etc to their data.

If you give them high marks then they could send you presents and if their marks are low then they ask you to spend sometime in their hotel free of charge or say sorry to you.

He said people who wrote their guest names on their online hotel evaluations were not making a mistake.
Online hotel evaluation websites such as TripAdvisor do not prevent its posters to ndiace their private information and anyone can find out private information about any of their authors including age, location, etc. subscribed users can send non public information to their hotel evaluators using the website. TripAdvisor seeks to prevent the leakage of private information of its users but do not claim they are perfect.

TripAdvisor’s representative April Robb said it didn’t approve of any hotel inducing its evaluator’s to give them positive remarks. An automatic message is sent to threaten hotel executives who try to get in touch with the website’s evaluators who have given positive feedback on their services.

Hotels face other difficulties when trying to get in touch with these evaluators who publish their reports online. They can’t really know whether the person whose name they found is the real person they are connecting with and according to 123 Social Media, a popular hotel consulting company located in Seattle CEO Barry Hurd, it takes a lot of expertise to figure out the correct people who posted the evaluations on these sites.

This is because the evaluation websites want individuals to be as honest and independent with their evaluations as possible and try to hide the identities of these authors as much as possible.

Hurd claimed many of the hotels were looking for individual evaluators for honest reasons i.e. say thanks for positive feedback or prove writers wrong for negative feedback and that seems to be the case currently and said its only a matter of time before hotels will easily find out the real people behind these evaluations online.

Helen O’Boyle, a computing expert located in Seattle said she’s not comfortable with hotels trying to figure out individual authors of those online evaluations and said she only uses aliases for her website evaluations. She also said she’ll be more careful not to give up any clear clues when writing bad feedback on a hotel’s performance.She said authors should be more careful not to reveal any obvious hints that will make it easier for hotels to identify them.