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Google and Verizon not neutral

11 August 2010 | Posted by: M Lynn | File Under: Business, Technology | | No Comment

Google

The two giants formulated a policy proposal regarding network neutrality, which they offer the American regulator. There are those who oppose.




Google and Verizon have reached an agreement between them on Internet regulation as they see it. Rumors circulated last week about a deal according to which Verizon will provide improved Internet speed access to Google services – for a fee. The problem with such a transaction is its contrast to the concept of network neutrality, whereby an Internet provider should provide equal service to all network traffic.

Both companies now offer a seven counts policy that is essentially the opposite of last week rumors. According to the proposal, customers will receive equal access to all online content and public access will be given to the regulatory authority of the U.S. Federal Communications (FCC). The proposed policy would prohibit discrimination against content online and receiving payments from content providers in exchange for increased speed for their services. Policy violators will be fined up to two million dollars if the proposal is accepted.

Google and Verizon defined their offer as a “new and viable way against discrimination” and asked congress to ban cable and phone companies from delaying, blocking or accelerating internet traffic on their wide bands in exchange for payment. The companies did leave room to charge and additional charge for premium services, such as medial control and other services separate from the open internet. Google and Verizon are also interested in exempting network neutrality for mobile devices – something that would serve both Google who’ developing Android and Verizon who’s supplying mobile services.

These proposals caused some criticism and claims, among them the claim that applying the proposal will create “collection stands on the information highway”. “this is a job with giant holes in it, that runs through the internet for a number of companies with deep pockets” said political advisor Joel Kenssy. Andrew J. Schwartzman, policy director for nonprofit organizations, stated that the offer does not protect the need of American internet users. The FCC has not responded yet.

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