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A serious contender to Facebook & Twitter: Meet Tumblr

2 August 2010 | Posted by: M Lynn | File Under: Technology | | No Comment


Tumblr is a social blogging service that enables content sharing, uploading photos, video and music, keep track of friends and loved ones and express affection for the contents. 6.6 million users have already joined the site and 25 thousand new users join each day

“Never say never” is the name of one of the films the James Bond series, but beyond that he also said – “never think that you cannot succeed where others have failed”. In the world of social networks, the biggest challenge is of course to establish a rival service to Facebook & Twitter, that could reach millions of users around the world – which is exactly what the Tumblr site did. It showed no less courage than that of Her Majesty’s agent.

Instead of Like, click the Heart

Tumblr is a very popular free blogging service which to this day registered 6.6 million users from around the world. Every day another 25,000 new accounts are created and each month over a billion pages are viewed. The site allows the user to upload photos, videos and music, plus it allows to create a pop up text messages. Like similar services, users can follow one another when they find interesting content on the current information in the main page of the site. It is also possible to express affection for certain content by clicking on the red heart button or by redistributing it (reblogging).

“I saw the opportunity of the site to talk to the users in a new way,” says Mark Koatny, the new purchase of the blog stie, to the New- York Times. Mark is a 43-year-old journalist who was until recently a senior editor at Newsweek and was responsible for managing the newspaper activities and social networks. The success of the Blogging service swept up huge media bodies including Rolling Stone, the Hopington Post, New York Times and the Atlantic, that opened an image page of their own.

Social Networking with an emphasis on content and identity

According to Mark’s comments there is room for the site between Facebook and Twitter, but one of the differences between Tumblr and Twitter is that there is no mention of the number of user that follow the user in his personal blog page. “Who follows you is not that important,” says site founder David Karp. “It’s not a competition who acheives 10,000 followers . More than a mass audience distribution our website focuses on communicating with the community.” Another difference is the design of the website. “Users can create personal identities in a way that Facebook and Twitter do not allow” added Karp.

There is no doubt that Tumblr is a refreshing service and its growth rate is impressive. Journalist recruitment to the site’s management team demonstrates the main difference between it and its competitors – the content. While Twitter is limited to short messages of 140 characters and Facebook is designed to document current statuses, Tumblr completes them both and gives users a platform to record thoughts and experiences at length.

This may be what the site founder aimed to do: instead of one night stands with your audience, offer it a relationship.

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